FEM branding

March 2, 2017

We’re excited to announce that we are working on a identity for a new furniture brand called FEM. The name is based on the initials of the founder Francisca Elisabeth Maria and also means five in Norway. This concept of five is translated into each pillow of the first collection. With a lot of enthusiasm we’re working on online and offline identity carriers for this new brand. Below you can see some images of the first collection shoot we did.

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