The Henri Winkelman Award is an award for creative entrepreneurs in Rotterdam. This award helps young innovative entrepreneurs on their way to success. Each year the prize is awarded during the ‘Creating Pioneers Dinner’ at the Willem de Kooning Academy in Rotterdam. After thorough investigation we developed a dynamic identity from scratch and applied it to a wide variety of online and offline identity carriers. From the award trophy and online video campaign until the dinner invitation. The identity communicates the key elements ‘pioneering, entrepreneurship and growth’ in every expression. The dynamic trophy for example is made of different materials and can be assembled in various ways.