Each year 1.5 million mattresses are discarded and thrown away in The Netherlands. That’s why Auping came up with the Auping Evolve, world’s first circular mattress. For this commercial we used the problem as a canvas for the solution. We created a film by the use of almost 400 discarded mattresses. Al these mattresses are painted by hand to tell this meaningful story. A commercial that goes beyond just promoting a product.
Services: direction, film, photography
SAN Accent 2021 | Durables (Winner)
SAN Accent 2021 | Actualiteiten (Nomination)
Esprix 2021 | Durables (Bronze)
Dutch Creativity Awards 2021 | Society (Bronze Lamp)
Dutch Creativity Awards 2021 | Craft (Nomination)