Bergtagen is the old Swedish word for ‘Taken by the mountains’. The mountains have many faces. When you have solid equipment, you can climb mountains. The Fjällräven Bergtagen mountaineering system is developed to suit the varying needs and unpredictable conditions mother nature has to offer. We accepted the challenge emphasizing adventure & technical precision in photography. To highlight the best parts of both worlds we captured the Fjällräven mountaineering system above the treeline as well as the technical part in studio environment.

 

Services: concept, direction, production, photography