Every child deserves to grow up in a healthy world, that’s why Joolz plants a tree for every sold stroller. We played metaphorically with the versatile ‘new life’ to spread the Birth Forest story. While your baby blossoms and enjoys nature, your tree grows in one of the beautiful Birth Forests. Together with all the parents around the world they already planted 281,000 trees. Which results in a reduction of 82,000 tons of CO2 emissions, and the number is rising.
Services: concept, direction, production, film