Millions of plastic bottles are thrown away every day, but these bottles can actually be a valuable, sustainable resource for creating beautiful things. That’s why premium stroller brand Joolz came up with a new collection of strollers and backpacks made from recycled plastic bottles (R-PET). With this campaign for Joolz we empower the next generation of parents to create a wonderful world for their kids and themselves. With this launch video we visualised the story where the end of the plastic bottles miraculously interweaves into a new durable life.

 

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