POC - Elicit

Product video

An ode to the POC elicit. Defying gravity with the ultra lightweight POC cycling glasses. Chasing daylight hues during your ride through the clarity glasses.
Developed with the ethos of reducing weight and adding style, so you barely notice while wearing. We empowered this feeling in a short product video, using motion control to elevate the experience of zero gravity.
Services: concept, direction, production, film

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